Dibs on that Sexy Piece of Ass: Hegemonic Masculinity on TFM Girls Instagram Account (2018)

This 2018 study examines how the TFM Girls Instagram account, along with its followers, shapes and maintains dominant discourses of masculinity. Mixed-method analyses revealed that women were depicted more in bikinis, posed in overtly sexually suggestive poses, excluded the women’s eyes and faces, and included predominately White, fit, big-breasted women. The results highlight Instagram as a digital extension of fraternal social spaces. TFM Girls reinforces hegemonic masculinity on a macro-level by allowing virtual linkages among fraternity members across the United States and by fostering a national online frat house ripe with misogyny and objectification.